基于消费者行为的绿色制造服务决策方法

doi:10.3901/JME.2023.07.068

机械工程学报 ›› 2023, Vol. 59 ›› Issue (7): 68-80.doi: 10.3901/JME.2023.07.068

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基于消费者行为的绿色制造服务决策方法

张卫^1,2,3, 王兴康¹, 石涌江², 顾新建³, 田景红¹

1. 浙江师范大学浙江省城市轨道交通智能运维技术与装备重点实验室金华 321004;
2. 剑桥大学工程系剑桥CB3 0FS英国;
3. 浙江大学流体动力与机电系统国家重点实验室杭州 310027

收稿日期:2022-05-23 修回日期:2022-08-17 出版日期:2023-04-05 发布日期:2023-06-16
通讯作者: 田景红(通信作者),男,1976年出生,博士,硕士研究生导师。主要研究方向为制造业信息化。E-mail:tian_jh@163.com
作者简介:张卫,男,1977年出生,博士后,副教授、硕士研究生导师。主要研究方向为制造服务、绿色制造、智能制造。E-mail:zw373737@126.com
基金资助:
国家自然科学基金(51205353)、国家社会科学基金(17BGL086)、浙江省重点研发计划(2019C01134)和浙江省软科学计划(2021C35041)

Green Manufacturing Service Decision Method Based on Consumer Behavior

ZHANG Wei^1,2,3, WANG Xingkang¹, SHI Yongjiang², GU Xinjian³, TIAN Jinghong¹

1. Zhejiang Provincial Key Laboratory of Urban Rail Transit Intelligent Operation and Maintenance Technology and Equipment, Zhejiang Normal University, Jinhua 321004;
2. Department of Engineering, University of Cambridge, Cambridge CB3 0FS, UK;
3. The State Key Lab of Fluid Power and Mechatronic System, Zhejiang University, Hangzhou 310027

Received:2022-05-23 Revised:2022-08-17 Online:2023-04-05 Published:2023-06-16

摘要/Abstract

摘要： 为了满足制造与服务融合过程中的绿色化需求，构建了绿色制造服务决策方法，该方法以绿色制造中的消费者行为分析为基础，将消费者购买行为映射为绿色制造服务决策主题，通过决策支持工业互联网环境中绿色制造服务的智能化运作。提出了绿色制造服务决策模型，该模型以绿色设计服务决策、绿色生产服务决策、绿色产品服务决策刻画绿色制造服务运作过程中的决策活动。结合消费者问题识别、消费者购买过程、消费者满意度等行为对绿色制造服务问题制定了决策方案，并建立了基于灰色关联分析的绿色产品服务决策算法，最后通过企业绿色产品服务决策的算例分析，验证了该算法的可行性，以及消费者行为驱动绿色制造服务决策的有效性。

关键词: 绿色制造服务, 消费者行为, 绿色设计服务, 绿色生产服务, 绿色产品服务

Abstract: In order to satisfy the demand for green in the process of manufacturing and service integration, a decision-making method of green manufacturing service is constructed for which consumer behavior analysis in green manufacturing is based and consumer buying behavior is taken as decision subject of green manufacturing service. Through decision making, the intelligent operation of green manufacturing service in industrial internet environment is supported. A decision model of green manufacturing service is proposed, which depicts decision-making activities in the operation of green manufacturing service by using green design service decision, green production service decision and green product service decision. Combined with consumer problem identification, consumer purchase process, consumer satisfaction, the decision-making scheme is made for the problems of green manufacturing service and the decision algorithm of green product service is established according to gray correlation analysis. Eventually, through the example analysis of enterprise green product service decision, the practicability of this algorithm and the effectiveness of consumer behavior-driven green manufacturing service decision are validated.

Key words: green manufacturing services, consumer behavior, green design services, green production services, green products and services

中图分类号:

TH166

张卫, 王兴康, 石涌江, 顾新建, 田景红. 基于消费者行为的绿色制造服务决策方法[J]. 机械工程学报, 2023, 59(7): 68-80.

ZHANG Wei, WANG Xingkang, SHI Yongjiang, GU Xinjian, TIAN Jinghong. Green Manufacturing Service Decision Method Based on Consumer Behavior[J]. Journal of Mechanical Engineering, 2023, 59(7): 68-80.

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基于消费者行为的绿色制造服务决策方法

Green Manufacturing Service Decision Method Based on Consumer Behavior

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