关键词: 产品造型设计, 感性意象, 认知, 信息调查, 信息分析

Abstract: The cognition theory of product perceptual image is discussed. Then a method of product form design based on perceptual image is advanced. Firstly, the perceptual image words that are agreement with describing product perceptual image are distilled from factor analysis and cluster analysis by questionnaire survey. Secondly, the product form items are decompounded by qualitative analysis. Thirdly, the corresponding relation of product form and perceptual image is obtained by quantitative analysis from second questionnaire survey. And the design rule database of product form that can guidance product designing is founded. At last, it proves the method is feasible and reasonable using the T inspection and the example of design bicycle frame.

Key words: Cognition, Information analyzing, Information survey, Perceptual image, Product form design