Thinking Fixation Strategy in Product Form Design and Its Application

doi:10.3901/JME.2017.15.058

Abstract

Abstract: The thinking fixation is a problem that designers face frequently in the product form design. In orderly design activities, it is a question which needs to be considered whether adopt thinking fixation strategy deliberately or restrain it. Firstly, after analyzing the processes and characteristics of design thinking in product form design, it is refined as four key factors which affect the thinking curing, such as:innovation requirement, design problem attribute, designer's preference and design stimulus. Secondly, a design thinking fixation strategy model of product form design is set up based on the mapping process from the problem domain to the feature domain, and the content, location and relationship of key elements in the mapping process are pointed out. It is also stated the connection between each mapping stage and thinking fixation. Besides, the deliberate thinking fixation strategy depends on the continuous supplement of the set of frame knowledge and bias, and the screening based on the content of concrete issue and creative demand. The restrained thinking fixation strategy depends on the content, expression and location of the starting information in design stimulation. Finally, the thinking fixation strategy model is applied to an actual product design project, and a qualitative evaluation of thinking strategy and design results are given. The results show that it can improve the efficiency of product form design with the effective utilization of thinking fixation strategy deliberately or restrain it.

Key words: design stimulation, design thinking, product design, thinking fixation

CLC Number:

TB472

ZENG Dong, GONG Dunwei, LI Meizi, LI Nan. Thinking Fixation Strategy in Product Form Design and Its Application[J]. Journal of Mechanical Engineering, 2017, 53(15): 58-65.

References

[1] VISWANATHAN V K,LINSEY J S. Physical models and design thinking:A study of functionality,novelty and variety of ideas[J]. Journal of Mechanical Design,2012,134(9):091004_1-091004_13.
[2] YOUMANS R J. The effects of physical prototyping and group work on the reduction of design fixation[J]. Design Studies,2011,32(2):115-138.
[3] CHERRY E C. Some experiments on the recognition of speech,with one and with two ears[J]. Journal of the Acoustical Society of America,1953,25(5):975-979.
[4] YOUMANS R J,JEE B D. Fudging the numbers:distributing chocolate influences student evaluations of an undergraduate course[J]. Teaching of Psychology,2007,34(4):245-247.
[5] RUTCHICK A M,SLEPIAN M L,FERRIS B D. The pen is mightier than the word:Object priming of evaluative standards. European Journal of Social Psychology,2010,40(5):704-708.
[6] GREENWALD A G,KLINGER M R,SCHUH E S. Activation by marginally perceptible ("subliminal") stimuli:Dissociation of unconscious from conscious cognition[J]. Journal of Experimental Psychology,1995,124(1):22-42.
[7] PRATKANIS A R. The cargo-cult science of subliminal persuasion[J]. Skeptical Inquirer,1992,16(3):260-272.
[8] VERWIJMEREN T,KARREMANS J C,BERNRITTER S F,et al. Warning:You are being primed! The effect of a warning on the impact of subliminal ads[J]. Journal of Experimental Social Psychology,2013,49(6):1124-1129.
[9] DUNCKER K. On problem solving[J]. Psychological Monographs,1945,58(5):113-114.
[10] DAHL D W,MOREAU P. The influence and value of analogical thinking during new product ideation[J]. Journal of Marketing Research,2002,39(1):47-60.
[11] OHLSSON S. The learning curve for writing books:Evidence from Professor[J]. Psychological Science,1992,3(6):380-382.
[12] GHAITH G,YAGHI H. Relationships among experience,teacher efficacy,and attitudes towards the implementation of instructional innovation[J]. Teaching and Teacher Education,1997,13(4):451-458.
[13] SCHON D A. Designing:rules,types and worlds[J]. Design Studies,1988,9(3):181-190.
[14] CROSS N. Design cognition:Results from protocol and other empirical studies of design activity[C]//Design Knowing and Learning:Cognition in Design Education. Amsterdam,the Netherlands:Elsevier,2001:79-103.
[15] PURCELL A T,GERO J S. Design and other types of fixation[J]. Design Studies,1996,17(4):363-383.
[16] ROBERT J. Design fixation:Classifications and modern methods of prevention[J]. Artificial Intelligence for Engineering Design,Analysis and Manufacturing,2014,28(2):129-137.
[17] 曾栋. 产品造型设计思维模式的研究及应用[J]. 现代制造工程,2014,409(10):29-34. ZENG Dong. Research and application of the design thinking model of product sculpt[J]. Modern Manufacturing Engineering,2014,409(10):29-34.
[18] MIKE B. Product design:A pratical guide to systematic methods of new product development[M]. Cheltenham:Stanley Thornes Ltd.,1995.
[19] PURCELL A T,GERO J S. Design and other types of fixation[J]. Design Studies,1996,17(4):363-383.
[20] CASAKIN H P,GOLDSCHMIDT G. Reasoning by visual analogy in design problem-solving:The role of guidance[J]. Journal of Planning and Design:Environment &Planning B,2000,27(1):105-119.
[21] GOLDSCHMIDT G,SEVER A L. Inspiring design ideas with texts[J]. Design Studies,2011,32(2):139-155.
[22] 孙兆洋,刘继红. 设计思考过程模型中设计意图的表达[J]. 机械工程学报,2009,45(8):181-189. SUN Zhaoyang, LIU Jihong. Representation of design intents in design thinking process model[J]. Journal of Mechanical Engineering,2009,45(8):181-189.
[23] LAI H H,LIN Y C,YEH C H. Form design of product image using grey relational analysis and neural network models[J]. Computers&Operations Research,2005,32(10):2689-2711.
[24] LAI H H,LIN Y C,YEH C H,et al. User-oriented design for the optimal combination on product design[J]. International Journal of Production Economics,2006,100(2):253-267.
[25] JIAO Jianxin,ZHANG Yiyang,H ELANDER M. A Kansei mining system for affective design[J]. Expert Systems with Applications,2006,30(4):658-673.
[26] ZHAI Lianyin,KHOO L P,ZHONG Zaowei. A dominance based rough set approach to Kansei engineering in product development[J]. Expert Systems with Applications,2009,36(1):393-402.
[27] ZHAI Lianyin,KHOO L P,ZHONG Zaowei. A rough set based decision support app roach to improving consumer affective satisfaction in product design[J]. International Journal of Industrial Ergonomics,2009,39(2):295-302.
[28] ROY R,GOATMAN M,KHANGURA K. User-centric design and Kansei engineering[J]. CIRP Journal of Manufacturing Science and Technology,2009,1(3):172-178.
[29] TSUTSUMI K,SASAKI K. Study on shape creation of building's roof by evaluating aesthetic sensibility[J]. Mathematics and Computers in Simulation,2008,77(5):487-498.
[30] OGAWA T,NAGAI Y,IKEDA M. An ontological approach to designers' idea explanation style:Towards supporting the sharing of Kansei-ideas in textile design[J]. Advanced Engineering Informatics,2009,23(2):157-164.
[31] COLLINS A M,LOFTUS E F. A spreading activation theory of semantic processing[J]. Psychological Review,1975,82(6):407-428.
[32] JANSSON D G,SMITH S M. Design fixation[J]. Design Studies,1991,12(1):3-11.