Consumer Preference-driven SUV Product Family Profile Gene Design

doi:10.3901/JME.2016.02.173

Abstract

Abstract: An approach of consumer preference-driven sport utility vehicle (SUV) product family profile gene design is proposed for further exploring the diversified demands of innovation design for car designers and brand cognition for consumers from industrial design. The construction system of preference-driven product family shape gene is analyzed and the gene representation level is present. The SUV profile genes are extracted and expressed, and different preferences of SUV consumers to SUV shape design are investigated. The SUV product lines with differentiation are planned out, the mapping model between consumer preferences (mental perception) and product family shape gene (physical appearance) is set up, and the mapping model is converted to the evolutionary function driven by preference. Based on the evolutionary function, the evolution of preference-driven SUV product family profile gene is implemented with genetic algorithm. Performing the algorithm in Matlab, a series of SUVs with continuity and diversity are obtained, and a computer-aided profile conceptual design system is built, which can generate a series of SUV profile designs, and the preference-driven SUV product family profile gene design theory is test.

Key words: gene, industrial design, preference, product family, sport utility vehicle (SUV)

CLC Number:

TH166
TP273

LUO Shijian, LI Wenjie, FU Yetao. Consumer Preference-driven SUV Product Family Profile Gene Design[J]. Journal of Mechanical Engineering, 2016, 52(2): 173-181.

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